Highlights from the APAC Region
March 29, 2023
One Health Diagnostics™ APAC Tour
From February 9th through February 17th, Hygiena® APAC region team took our One Health Diagnostics™ message to Thailand, Indonesia and the Philippines and hosted five highly successful events. The message of One Health Diagnostics™, coupled with our area of focus on environmental monitoring through our guest speaker Dr. John Butts from the US and our local key opinion leader, Prof. Suwimon Keeratipibul, was exceptionally well received and has sparked great interest in Hygiena and BioChek products that are available to ensure that food is produced safely.
The meetings were attended by around 350 members of the food safety and beverage industry from over 143 accounts. As a result, the Hygiena team has been able to quickly engage and start conversations around One Health Diagnostics solutions in the three countries where the events were held.
VIV ASIA 2023 Highlights
VIV Asia was a resounding success for the organizers, who recorded an impressive 47,527 visitors from 112 countries and for the BioChek team, who proactively presented our One Health Diagnostics™ solutions to a crowded booth visited by customers and prospects alike. VIV Asia 2023 is a robust platform for B2B international business. Over three days from March 8-10th, the world expo, held at Thailand’s mega-venue IMPACT in Bangkok, facilitated face-to-face interactions, networking, knowledge-sharing, and a lively marketplace. It allowed BioChek to connect with potential animal protein sector customers and continue discussing how Hygiena can support the region in animal health diagnostics. A second important event was the Asia Distributor Meeting from March 5-7th. BioChek's Asia Distributors were given insight into the business. We thank and appreciate all of our Distributors in Asia and look forward to a great year ahead!
At Hygiena, our mission is to develop, produce and provide best-in-class One Health Diagnostics™ solutions from farm to fork to our global customer base. We are one of the few organizations worldwide to uniquely focus on food safety throughout the value chain. We maintain the belief that the health of people is closely connected to the health of animals and our shared environment. Our molecular rapid tests and analysis tools for food and beverage safety, veterinary diagnostics, and environmental monitoring help prevent illness, save lives, and make the world safer. As the global leaders in rapid diagnostic tests, we provide solutions that are reliable, easy to use and accurate, backed by industry-leading customer service and support. With a sizeable global presence, Hygiena is headquartered in Camarillo, California, with numerous offices and customer application centers in the Americas, Europe, Africa, Asia, and Australia. We also partner with over 180 distributors in more than 100 countries worldwide.